Tell people clearly the purpose of your web site.

And make it rapidly and absolutely clear to them why they need to stay on the site – what benefits will they receive?

When people visit a web site and have to figure out what it’s about, they quickly get frustrated and leave.

So you should tell them right in the title, “Welcome To Ted Dixon’s Horse Training Center”.

Then immediately let them know the key benefits that they’ll get from your website. So, for example, you could publish a sub-title or description right below it like, “Learn the Horse Whisperer’s Inner Secrets!”

John Thornely
© John Thornely www.johnthornely.com 2008

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