Single Page Sites are designed to sell one product or service — and to keep the visitor focused on this. They are usually ‘name squeeze’ pages or sales letters and their success is based on either selling a product or service to visitors or capturing their email addresses.

They may be designed to capture the name and email address of visitors (‘Name Squeeze’ pages) using a variety of offers, such as a free report or eBook, newsletter, eZine, CD, etc that entices the visitor to trade her/his details for the information provided by the site.

This is “permission-based” marketing where a relationship is established between you (the owner of the site) and the visitor on a voluntary basis. You then have permission to contact the visitor and develop a relationship that allows him/her to market to the ‘opt-in’ — this is most likely to succeed if the website owner provides good information and value.

In most cases, the visitor is unlikely to return if they didn’t find anything of interest for them the first time or the site owner simply bombards the ‘opt-in’ prospect with offers by email.

Multiple Page Sites will normally seek to do everything that single page sites do — sell products and services as well as harvest email addresses — but they also offer something Internet visitors crave and Search Engines love — information to solve their problems.

The Internet is now the #1 source of information and the quality and quantity of the CONTENT on your site is vital. A site which contains relevant content for your visitors and is regularly updated entices visitors to browse and return to your site for information.

Add an eZine and/or a Blog and maintain regular contact with your visitor to eventually convert them into customers and clients. If your site is interesting and valuable, visitors will come back again and again. Put a navigation bar on a multiple page site to make navigating around your site as easy as possible.

Both types of site work — so choose to suit!


John Thornely
© John Thornely www.johnthornely.com 2008

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