The Secret Of Web Success…

Getting Traffic to your website is the secret to any successful on-line business, in just the same way as footfall is vital to a high-street business.

But traffic is no use unless your website converts them from ‘Suspects’ to ‘Prospects’ or from ‘Prostects’ to ‘Customers’. We’re talking Conversion here – it’s no good getting traffic to your website if it’s not visitor-friendly and doesn’t convert well!

For starters, your ‘landing page’ should immediately make clear to the arriving visitor the purpose of the site and what benefit the reader will get by looking through it.

One… Two… Three… You have 3 seconds to convince them. So put on your ‘Prospect’ hat and look at your website objectively!

Think of this: If you were expecting company at your home, there are certain things you might do in advance. You would make sure your home was clean, that there was fresh soap and clean hand towels in the bathroom, and you might prepare some snacks, or even an entire meal.

Preparing your website follows the same concept. You want to make sure that things are neat and tidy. Make sure that your navigation follows a logical sequence. Make sure that you have plenty of good content, and that everything is spelled correctly.

All Join In, Please!

You also want your visitors to be able to participate in your site – to take action. Look at each page, and determine what type of action your visitors can take. Do you have a forum or blog? Do you conduct polls or surveys? Do you have a subscribe box for your opt-in list on every page of your site?

Make absolutely sure that your website is ready for company! Also make sure that your pages lead your visitors to take the action that you want them to take, no matter what that may be.

That is the first and most essential step of traffic generation. If your site isn’t pleasing and welcoming, any traffic generation activities you do from this point on are wasted! Take the time, and put forth the effort to make your site as good as possible – and learn to look at it from your visitor’s point of view!

Your Invitation…

Once your website is ready for company, you are ready to start inviting that company. You do not need any special tools for traffic generation. What you need is your computer, an Internet connection, your mind, a willingness to do the work, and knowledge. That’s all it takes.

Action List

Make absolutely sure that your website is ready to receive traffic.

  • Do you have an opt-in page?
  • Do you have a subscribe box on every page of your site?
  • Look at each page, and determine whether there is enough content, and if there is an action for your visitors to take on each page.
  • Make sure that your site is optimized for the search engines.

SEO Tip

Make sure that you are using all of the best known Search Engine Optimization techniques, such as making sure that you have clean HTML code, that you’ve used your keyword effectively, that you have keyword rich text links and alt tags, and that the title of your website, in your HTML code, has your main keyword or phrase as well. Take some time to explore SEO techniques, so that you can draw natural search traffic as well.

John Thornely
© John Thornely www.johnthornely.com 2008

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Filed under: Optimization • Your Website

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