1. Search engines ‘like’ your website if it has good content. If it looks like spam, the search engines are smart enough to treat it like spam.

2. Don’t use duplicate content – all good search engines are smart enough to recognize this – but you can successfully use RSS (Really Simple Syndication) and other automatic feeds to build your website content – and yes, Armand Morin does this to build his 9,000 blogs!

3. Get quality websites to link to you. The search engines like this and take notice. Don’t bother using link exchanges or just sign other blogs with your links. While this won’t penalize you, it doesn’t help you at all.

4. Use the keywords you are targeting strategically on your pages in the headlines, sub-headers and body text. The search engines give weighting accordingly.

5. Use the keywords you are targeting within the < TITLE > tags, as the search engines give this a lot of weight.

6. On both external links to your website and any internal links, use ‘anchor text’ with keywords you are targeting in the links.

7. Similarly, if you have images that click to pages, include your targeted keywords in the ALT parameter within the < IMG > tag.

8. Generally, use common sense and stay away from trying to trick search engines (cloaking tricks for example). It can get your site penalized or even banned from the search engines.

9. If you don’t know how, or don’t want to spend your time doing search engine optimization, just search Google for SEO – there are many excellent resources out there.


John Thornely
© John Thornely www.johnthornely.com 2008

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