Your Business

Which comes first… …the product? …the web site? …the customers? …the marketing?

Many people put the cart before the horse. They have a product they want to sell and they’re looking for people to buy it. But that’s all the wrong way round! And just how hard can that be?

Do you know how easy it is if you start with the people who want to buy something first…and then offer them a product they WANT?

A Hungry Market…

Pick a ‘hungry’ targeted niche market first. Then build a site…build traffic…and then you can either find a product they already want, sell advertising space or sell the leads on to others. All you have to do is target a niche market with a specific subject and a good number of customers.

Hot Tip: We often try to make things so complicated. The simple truth of how to make money on the web, in one short sentence:

“Build a Site That Gives People What They Want!”

Burn that into your mind. I like to remind myself of this every time I want to go dashing off down some ‘rabbit hole’, chasing something more exotic!

Keep It Simple – Keep It Focussed

And KEEP IT SIMPLE! Complicated won’t work for you in this business and can be very expensive!

And KEEP IT FOCUSSED! The tighter your niche, the easier it is to dominate it. Once you’re king or queen of your niche, you can expand.

But you can’t just put up a sales letter and expect to profit. You’ll need to:

1. Find a market. There are many ways to do this. But as a starter, look at your local magazine rack. No matter what your hobbies, passions or interests are, there are going to be others with similar interests – you’ll be amazed at the selection!

2. Find out what they want. You do this by asking them. Look at magazines, message boards or newsgroups which already cover your subject or similar subjects. Do a search for your subject on GoogleTM, or Google GroupsTM at www.groups.google.com.

Go and read the articles and posts and ask what people want or what they think is lacking in your market online. Don’t be shy – people love to discuss things they want!

Or set up a free on-line survey questionnaire using any of the free online survey sites, such as http://freeonlinesurveys.com or www.surveymonkey.com.

3. Give it to them. Once you figure out what people want, give it to them. Design a site which is exactly what they are looking for. Send out press releases, mention it in the newsgroups, write articles, trade links with other sites, and start growing – none of this is difficult and we can show you how to do it all!

OK, so how do I find a Niche that’s not already overcrowded? Enter ‘Mindset Marketing’… and we’ll look at that in a future blog post.

Until then—happy researching!

John Thornely
© John Thornely www.johnthornely.com 2008

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Filed under: Ideas • Niche Research • Your Business • Your Niche

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