I came across this useful video on “How to tell a story” by Scott Simon.
While the video is aimed at journalists, it is a very useful reminder of how to tell a story in your copywriting…
It doesn’t matter whether you’re a Hack or Copywriter, we humans love stories and your story needs to grab your readers’ attention!
And if you want your story (or copy) to go viral, as Scott says… “Give your audience something they can pass on” – a catch-phrase or idea.
Happy copywriting
John