If you want to succeed online, you have to have a strategy (or theme, a purpose, or community) for your website, with a central focus on a specific WANT that your prospects have. Then, you find products which follow along the theme.

So, the three keys to creating income from ANY web site and ANY theme, according to Terry Dean, are:

1. Have a lead product that people WANT.

2. Have freebies at your site that follow the theme.

3. Have multiple backend or supporting products for the theme.

You can’t develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want.

They want the BENEFITS they receive out of the product.

When designing your site, think about that ever abiding “WANT” or “GOALS” that your prospects have with them continually.

Things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.

These ultimate benefits are what your prospects are really seeking.

So, don’t base your business just on products.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Here’s a quick fact: It’s easier to distinguish your business from a benefit and service point of view than from a product or feature angle.

For example, if you sell telephone headsets, perhaps you can distinguish your product by saying it has a mute button, comes in 5 colors, and is lightweight.

So what? What benefit is that to me as a customer?

But from a service/benefit aspect, you can offer these benefits, which are MUCH more interesting to me:

· In stock or it’s FREE

· We never close

· 4-hour guaranteed repair

· Trade up when you outgrow your system

· Order 24 hours a day

· Choose from 100 different systems

· Same-day shipping — only $15

· Order by midnight and get same-day shipping

· Prepayment discounts

· FREE technical support

· Toll-free ordering hotline

· Priority-member ordering hotline

· Order over the Web from your own computer

· Money-back guarantee

· Saves you at least $10,000.00 a year in productivity or your money back

· FREE report with any purchase

· No minimums

· Guaranteed everyday low prices

· Business leasing — $0 down payment

· Expert sales consultants

· And much, much more

So tell your customers about the Benefits, not the Features of your service or product – and don’t be shy!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Tell people clearly the purpose of your web site.

And make it rapidly and absolutely clear to them why they need to stay on the site – what benefits will they receive?

When people visit a web site and have to figure out what it’s about, they quickly get frustrated and leave.

So you should tell them right in the title, “Welcome To Ted Dixon’s Horse Training Center”.

Then immediately let them know the key benefits that they’ll get from your website. So, for example, you could publish a sub-title or description right below it like, “Learn the Horse Whisperer’s Inner Secrets!”

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com