Google and other major Search Engines provide a huge range of services of direct value to those who do business online – most of them FREE of charge! In this post, I’m looking at:

The Google Home Page has separate links that allow you to search the Web, Images, Maps, News, Shopping, Mail, Video, Groups, Blogs, Books and many more. You can use all this functionality both to research your markets and to drive traffic to your websites—much of it free!

Google Apps features several web applications with similar functionality to traditional office suites, including GmailTM, Google CalendarTM, Google TalkTM, Page CreatorTM and Google DocsTM – all FREE!

Google Apps can provide your day-to-day office systems functionality—particularly if you travel a lot and need to log in from other people’s computers or cybercafés. It can also shorten the amount of time spent on business interactions between companies, by allowing sharing of information, such as negotiating contracts using shared documents and performance reporting.

Gmail and Google Docs have become helpful for communication and collaboration. Gmail can be used to manage marketing campaigns by importing contracts, lists and using tags to create mailing databases. The use of these systems together can help streamline business processes.

These processes save time by eliminating the need for emailing documents back and forth. Using shared spreadsheets, organisations are able to eliminate the need to send hard copy updates.

John Thornely
© John Thornely www.johnthornely.com 2008

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