Bundling your products can give you a number of benefits:

· avoids the “you’re too expensive” objection

· avoids direct price/value comparisons with your competitors

· can form a ‘no-brainer’ offer

· can support a ‘time-limited’ or ‘last few’ scarcity offer

McDonald’s does this with their Extra Value Meals — sandwich, fries, and drink, for one low price.

Computer companies offer packages regularly. For example: “Buy a computer — get a free keyboard, mouse, and modem, and $1,000.00 worth of software.”

Add some low-cost bonuses and emphasize the terrific value that your unique bundled offer gives the customer to remove the ‘too expensive’ objection!

John Thornely
© John Thornely www.johnthornely.com 2008

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