Try using these ‘Bucket-Brigade’ phrases in your copywriting to ‘refresh’ the reader’s attention and link your paragraphs together…

1. A word of caution:

2. Add this to…

3. After all,

4. Again,

5. Also,

6. Although,

7. Am I right about you so far?

8. And best of all…

9. And don’t forget

10. And get this…

11. And guess what?

12. And here’s some great news for you:

13. And in addition to that . . .

14. And just think,

15. And like I said:

16. And look at this:

17. And now you can…

18. And now,

19. And remember…

20. And that doesn’t take into account…

21. And that’s just the beginning…

22. And that’s not all…

23. And that’s why

24. And the result?

25. And this is just the tip of the iceberg.

26. And to prove it, here is…

27. And we don’t stop there

28. And what if I could take…

29. And what’s worse…

30. And what’s more

Look out for more suggestions in future blog posts…


John Thornely
© John Thornely www.johnthornely.com 2008

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