As a reminder that the Internet world is constantly changing, Google announced it’s new on-line communication and collaboration platform – Google Wave – on the same day as Microsoft unveiled it’s new search engine ‘Bing’, it’s replacement for ‘Live Search’.
And just preceding this was Wolfram Alpha, the new search engine that's reputed to actually answer your queries with useful results! See http://www.wolframalpha.com.
While many see Bing as being an attempt by Microsoft to catch up with Google (there are may similarities with Google search), and they’ll be spending a reputed $100M on advertising in the coming year, it is unlikely to do more than dent Google’s lead.
Microsoft Search continues to struggle to gain market share from Google, who last month secured 64.2 per cent of all search queries in the U.S. - a significant number in comparison to Live Search's paltry 8.2 per cent.
And Google continues to enhance it’s own search engine with capabilities that include the ‘Wonder Wheel’! It's a great tool to help you with your niche research - see my blog post at http://internet-tycoons.com/your-niche/ ... der-wheel'.
Some of the results options in Bing are similar to Googles' new Search Options - you can check Bing out at http://www.bing.com or see Microsoft's overview at http://www.youtube.com/watch?v=p7wJJJAUejI.
So, as well as using these tools to help you, just stop a moment and imagine how on-line search, interaction and meetings are likely to evolve – and the host of extensions and applications that will be available very shortly – with these enhancements and platforms!
And just imagine the whole new ways you will be able to develop leads for your business and then interact with your prospects and customers…!
I’ll be posting further articles on these developments, and how you can use each to enhance your own marketing, on the Internet-Tycoons Blog and Forum.
Spin the Wheel, cry ‘Bing’ and join the Wave!