Armand Morin is perhaps the best-known internet marketer of all. With over 9,000 websites in 400 niches, his businesses are expected to bring in over $30M this year — all with a staff of just 6 people! So when Armand speaks – I listen!
And listen I did when he spoke at the Internet Success Bootcamp I presented recently in London. I interviewed him to find out just how he does it and I’d like to share with you some of the pearls of wisdom I gleaned – as they are exactly what we teach, here at Internet-Tycoons.com!
Armand started up on the Web in 1996 when the Internet was a new thing – there wasn’t anyone to show him what to do, so he just learned by trial and error.
However, as he noted… “People starting today have so many advantages, with lots of guidance and simple systems to follow, there’s never been a better time to start a web business! The Internet is changing fast, and change always means opportunity! So get out there and get started!”
Armand went on to note that… “for people starting up now, Information Products are by far the easiest to get going with — but keep away from ebooks on ‘how to make money on line’ — it’s too competitive. Go for a niche where there is a sizable community of people hungry for information on that niche topic.”
“As an example, when the new film of HG Well’s ‘War Of The Worlds’ came out, I sold the book in ebook form — nobody was advertising on Adwords and it was really popular. And I got the book and the rights to sell it completely free, in the Public Domain. We used Adwords and many other ways to market the book.”
“We also put seven Jane Austin books up on the web too, at the time the film ‘Becoming Jane’ was out. The same with Oliver Twist. You can pick up the rights to a whole range of books and publications at one of the Public Domain resource sites like www.Gutenberg.org absolutely free!”
Doesn’t he make it sound easy? So what’s the secret to Armand’s success? Well he let me in on it — and this is very confidential between us…
Armand Morin’s Secret System…
‘Highlight — Copy — Paste’.
It’s as simple as that – from the mouth of the Master Internet Marketer!
“Everybody tries to make it more complicated and makes it difficult for themselves.
“As a result, they don’t get started! Sure, you need to know a bit about web technology but that shouldn’t get in your way, as you can get other people to virtually everything for you.
“I’m not talking plagiarism here — but you DON’T need to be clever — just use material that’s out there and adapt it to suit!
“Look, I had an idea for a useful piece of software one Sunday. By that afternoon I had someone writing the software for me through Elance.com. It was finished within a week and I launched it at $99 a week later and made $83,000—it’s still makes me around $5,000 a month! The simplest ideas are the best!
“The average paperback book will cost you say $15. But people will pay more for ebooks — anything from $27 to 97. By adding an audio version — record yourself reading the ebook — and making a few adjustments, you can make it into a ‘home study course’ — and people will pay $297 to $497. People are hungry for knowledge!”
When I asked Armand what he thought had made him so successful, he responded:
“The real difference between me and most people trying to do business on the internet is approach and focus:
· Most people are looking to make millions
· I’m looking to make only $300!
“I set up websites that will make me just $300 a month. So that’s around $3,500 a year. Not a fortune! But if you set up 100 of these — it’s now a very nice income! And they really don’t take long to set up, particularly if you outsource all the work!
“The odds of you making a website and generating a million dollars from it are tiny!
You may not want to hear that but it’s true — think about it!
“On the other hand, anyone with very little experience and a few hours of training can develop the skills needed to create a $300-amonth income. Then you just need to replicate it 10 times and you’re making $3,000 a month. Duplicate it 50 times and you’re making $15,000 a month! Hire someone to do it for you.”
And that’s exactly what we show you how to do at www.Internet-Tycoons.com!
So I asked Armand the easiest way to get started with a $300-a-month website.
He responded… “Eventually, if you want to make real money, you’ll need your own products. But the easy way to get started is by selling other people’s products — as an Affiliate. It costs nothing and you can even get paid without having your own website!
“Commissions on information products average 35% to 50% — just go to www.Clickbank.com and sign up completely free. Look for products in your chosen niche and select one that seems popular and sells well and gives you a sensible return — you want to make a reasonable margin on your promotional costs.
“All you need is to drive traffic. You can advertise with Adwords but there’s a better way, that’s free! Using the Article Traffic System, you can get links to your website from thousands of other websites and ezines that people read daily. It’s very simple:
- Write an article on your topic — or hire someone to do it for you on Elance
- Submit it to an Article Directory — there are lots on the Web but the best-known is www.ezinearticles.com
- Post your Article to your own Blog — you can get blogsites free but I prefer to put it on my own website with WordPress.
- Send the article to newsletters — there are many newsletter directories on the web — just do a search for your niche.
“Within days or weeks, you’ll be getting free traffic just through natural search rankings. And the best thing is that you can automate most of it, although I like to do the research and the basic web pages myself.”
And just to put this in perspective, Armand noted… “Look, I have around 9,000 blogs out on the Internet, in 300 or 400 niches. How many of those do you think I write myself? We use automatic feeds and outsource the work.”
So what’s the easiest way to develop your own product?
Armand’s view is that he simplest way is to write an ebook, which you can do with no expertise just by interviewing one or more experts, transcribing it and publishing it! The ‘expert’ can be anyone from your local DIY expert or cat breeder to a well-known author or personality.
You need to convince people to contribute to your ebook and they will normally want something in return — whether it’s new customer referrals, or publicity, or whatever.
Armand adds that “my ‘Down and Dirty’ method of ‘writing’ your own ebook very quickly simply is by gathering together other people’s articles on your niche subject. Pick your subject, search for articles on it and collect 50-70. Email each author asking to include them in your new ’book’ (don’t say ’ebook’).
“Two thirds will say yes, so just compile each article in a logical format, remembering to include all the relevant credits you’ve agreed with the authors. How many topics can you do with this method?”
When I asked him about Membership sites, Armand smiled broadly! “Sure! Membership sites produce a recurring income from each particular niche. You just need to make sure you offer great value to make sure the members stay with you!
“I have around 3,000 members paying $29/m, a further 3,500 at $39/m and then 200 members of our premium sites at $500/m and 30 getting on-to-one service from me at $1000/m. That totals around $350k/month or over $4M each year!
So you can see why Membership sites are an attractive business model to him!
With all this, I asked Armadn what drives him — surely it couldn’t be the money?
“Look, I have a great deal — a lovely house and a great family! But there’s more that I want to achieve – this is not the last home I’ll have – I don’t have everything I want and I’ll go on to achieve those things.
“But to succeed, you need vision and goals – my business is very competitive , so I need to be very focussed! When will I think ‘I’ve made it’? Well, I recall Phil Phillips – who wrote the very successful book ‘Body For Life’ – said that “at $100M, I felt that I’d made it”! But I love giving back to the community—and helping other people be successful on the web!”
And Armand’s parting advice to anyone starting up today…? Just 2 Words:
Don’t Think!
Don’t add your own opinion to what works. Success leaves traces – copy the traces. “Just do exactly what I say – I’ve done it all and I know what works! Everything you need to do has already been done – just copy it!
“The longer it takes from idea to fruition, the less likely you are to succeed. So move quickly – you can start making income on line in less than one day! Where else can you do that?”
What more need I say?
Just Do IT!
John Thornely
© John Thornely www.johnthornely.com 2008
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