Have you spent any time recently looking at Google Books?

It’s amazing what you can find there… Anything from Shakespeare to the day’s ‘Random

Category’ - be it Steam Engines, Confucianism, Housekeeping, Self-development, Political Psychology or Arboriculture!

And there are plenty of classics — from Francis Bacon to Napoleon Hill.

Sadly, they don’t yet have a category of ‘Internet Marketing’ or ‘Web Business’ - or even just ‘Business’ for that matter!

But you can search the millions of books already available — try searching for ‘copywriting‘ - there are some useful resources!

But there is a wealth of material and you can often pick up a lot of valuable information at no cost.

Not surprisingly, the whole site is geared to getting you to buy the books you look at—which you can do through a range of bookstores.

So, all in all, it has similarities to Amazon and some other online Bookstores that increasingly allow you to ‘see inside’ the books on offer.

Google Books does, however, allow you to look at much more of the material inside a book than other sources—and there are some where you can read quite a few chapters—even if the deliberate policy of missing alternate pages (or whole sections) in some chapters can spoil your fun a bit!

So go over and have a look at http://books.google.com/books

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Go to the Google Research Tool at www.google.com/webhp?complete=1&hl=en and type a single letter into the box.

As you type, Google shows you the most searched-for terms beginning with that letter!

Continue typing letters into the box and it shows you the most searched-for terms beginning with those letters.

AND it shows you how many results it found – giving you a measure of the competition for the keyword phrases shown!

Talk about presented on a plate! This is a brilliant tool for Keyword and Niche research!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

If you want to succeed online, you have to have a strategy (or theme, a purpose, or community) for your website, with a central focus on a specific WANT that your prospects have. Then, you find products which follow along the theme.

So, the three keys to creating income from ANY web site and ANY theme, according to Terry Dean, are:

1. Have a lead product that people WANT.

2. Have freebies at your site that follow the theme.

3. Have multiple backend or supporting products for the theme.

You can’t develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want.

They want the BENEFITS they receive out of the product.

When designing your site, think about that ever abiding “WANT” or “GOALS” that your prospects have with them continually.

Things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.

These ultimate benefits are what your prospects are really seeking.

So, don’t base your business just on products.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Here’s how to do quick research on a market… and cutting your losses.

Set up ten different Affiliate campaigns in ten different markets:

· Sign up as an affiliate for suitable products at ClickBank.com or Amazon.

· They give you your affiliate link

· Use Google Adwords to drive traffic to your Link

· Check daily how you’re doing.

If you’re making sales and covering your ad costs—stick with it…

… and get out of the ones that don’t pay as soon as you’ve got some results.

Try it!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Using Google to find HOT Niches!

Want to dominate the Web — but Stuck for ideas for niches?

Would you believe that Google will actually show you how you can make money on the Web? Sounds too good to be true?

Well, here are three ways that Google will show you exactly what’s hot just now — and what products sell on a seasonal basis!

What’s Hot Just Now, Mr Google?

Here’s a little trick using Google Products (formerly ‘Froogle^TM’), a focused search engine that allows you to search for products for sale on the internet.

But you can also use it to see what’s hot today and what people want right now!

Go to www.google.com/products and look at the list of products below the search box. They are stuff that people are searching for right now!

Now, press ‘refresh’ and you’ll see a new list come up — these are live searches on Google, so you can see the kind of things that people are currently searching for.

Look for the products that come up most frequently and find ways to turn them into

niche products you can offer!

Trendy Niches!

You can use Google Trends in a similar way, but it also lets you see seasonal trends and even compare different search topics on the same page — a very powerful research tool.

Go to www.google.com/trends and you’ll see two lists. The one just below the search box shows you what people are searching for just now. The numbered list below that shows you Today’s Hot Trends.

You can also see an expanded list of hot trends at www.google.com/trends/hottrends.

These are things that thousands of people are searching for now, so use some of the ideas on www.Internet-Tycoons.com to see how you can provide what they want!

‘Tis The Season!

You can even compare searches by entering several topics in the Trends search bar, separated by commas! Try looking at the seasonal trends for searches on Fishing, Cricket and Baseball.

Not surprisingly there are spikes around special events, such as the World Cup and so on.

Target Your City!

But there’s another very powerful tool to aid your Web domination strategy hidden away in Google Trends!

Below the trend graphs, you’ll see a list of the Countries and the Cities where the terms were searched for most often. You’ll also see the Languages that were used most frequently to search for the terms.

This is very powerful information — you can target particular countries where topics are particularly hot. And—just think about this— you can even target particular cities with your Adwords campaigns, to maximise their effectiveness and minimise your Awords costs by making your keywords location-specific!

You can even target Google searches in particular languages, where you’ll probably

find that there is little or no competition for very valuable keywords and dominate the market!

Where’s Your Zeitgeist?

Google Zeitgeist is a treasure trove of research and information for your Web Biz!

Anything from Google Trends, what’s behind the stories, and the most popular searches last year and by month.

You can actually do this for each country in the world. Try ‘Bodyboard’ in Brazil, ‘Rabbits’ in Canada or ‘Jack Russel’ (dogs) in Norway!

And Zeitgeist will also show you the headline gainers and losers this month, guiding you as to what’s hot and what’s not!

Go to www.google.com/press/zeitgeist.html, open your mind and explore!

So, with this enormous research arsenal at your fingertips, what’s holding you back?

Get out there and get HOT!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Ever spent a lot of money developing products and ideas that nobody wanted to buy? What a horrendous waste - there are so many ideas that people will spend money on!

With Google AdWords, you should never need to invest more than a few hundred dollars - or in the worst case a few thousand dollars - pursuing an idea that won’t work.

Let’s say you’ve got a product idea. The product itself costs $5,000 to develop, and you’re sure it’s a good idea because it solves a really thorny problem.

So here’s what to do: You write a report, ebook or white paper about how to solve that problem. You create an opt-in page where people can get your report in exchange for their contact information.

Then you ‘buy’ keywords, send people to that page and see how many people you can get to opt in. That’ll give you a gauge of interest.

If you absolutely cannot get anybody to opt-in to your report - or if you can’t find keywords that anyone is searching for - then that’s a good sign you should abandon the project before you throw any more money at it.

When people do opt in, you can send them an email (or even call them on the phone) and ask them what they’re really looking for. If your report is any good, they’ll be happy to talk to you, and you’ll get LOTS of input about the kinds of problems they’re trying to solve.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Before you spend a lot of money setting up in your chosen niche, you’ll want to research it thoroughly and test it out, to see what traffic you get and the quality of this traffic – are they ‘hot buyers’ or just browsers?

Hot Tip: One of the ways that you test a niche, before you get started, is to send some traffic to an affiliate site (you sign up as an Affiliate to sell someone else’s product – they’ll generally set up a website for you). If you are getting sales as an affiliate, then you could make sales with your own product.

Hot Tip: Another way to test your niche is to sign up as an affiliate to Amazon and send people to your Amazon affiliate site, using Google Adwords.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

A great way to find new niches is to use Google searches and Keyword tools to do all the hard work for you!

Hot Tip: Go to one of the keyword tools and type in short phrases like “How to”, “Where to”, “Make”, “Do It Yourself”, “Discount”, etc – you’ll get a list of the most searched items – and some ready-made ‘hot niche’ suggestions!

Most marketers recommend looking for markets where the total searches per month (the numbers on the left hand side) equal 15 to 20 thousand or higher.

But some people do really well in smaller markets (more than about 5,000 searches per month) – it depends on the niche and you can dominate in a small market.

When you work in niches with at least 20,000 searches a month, you can make yourself a few hundred to a few thousand dollars, on a weekly basis.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Selecting a hot niche is all about finding Customers.

I like the fishing simile. In order to be able to catch fish, you have to work out where the fish (customers) are biting, what bait they’re going for (your ‘offer’) and what tackle to use (your website, marketing methods, etc).

But it’s no good just going and sitting by any old pond and using the wrong bait and tackle… if there are no fish, or you’ve got the wrong equipment, you won’t even get a bite!

One way to make sure you’re fishing in the right place is to look at the water and see where the fish are. But that can be a bit hit-and miss if you’re not sure where to look.

Better to watch those who know – by finding out where the other fishermen (your competitors) are and see what they’re catching and what bait and tackle they’re using.

So, you need to search the market to find where there are lots of ‘fish’ and see where they’re biting.

And don’t try to ’fish’ in a market where there are no other ‘fishermen’ – there’s probably a good reason why, and you’ll need to know exactly what you’re doing if you are to succeed!

This all sounds ‘old hat’ stuff, but it’s amazing just how few people do it right! I find I have to keep reminding myself!

Hot Tip: If you want to short-cut your own learning curve and minimize your costs, watch to see who is successful and what ‘bait and tackle’ they’re using. Then copy them!

Hot Tip: And if you talk to real fishermen, they’ll always speak about how to catch fish by describing what the fish do – where they swim, what they like to eat, what tackle works, etc. So, if you’re going fishing, you need to understand the fish and think like they do!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Your Business

Which comes first… …the product? …the web site? …the customers? …the marketing?

Many people put the cart before the horse. They have a product they want to sell and they’re looking for people to buy it. But that’s all the wrong way round! And just how hard can that be?

Do you know how easy it is if you start with the people who want to buy something first…and then offer them a product they WANT?

A Hungry Market…

Pick a ‘hungry’ targeted niche market first. Then build a site…build traffic…and then you can either find a product they already want, sell advertising space or sell the leads on to others. All you have to do is target a niche market with a specific subject and a good number of customers.

Hot Tip: We often try to make things so complicated. The simple truth of how to make money on the web, in one short sentence:

“Build a Site That Gives People What They Want!”

Burn that into your mind. I like to remind myself of this every time I want to go dashing off down some ‘rabbit hole’, chasing something more exotic!

Keep It Simple – Keep It Focussed

And KEEP IT SIMPLE! Complicated won’t work for you in this business and can be very expensive!

And KEEP IT FOCUSSED! The tighter your niche, the easier it is to dominate it. Once you’re king or queen of your niche, you can expand.

But you can’t just put up a sales letter and expect to profit. You’ll need to:

1. Find a market. There are many ways to do this. But as a starter, look at your local magazine rack. No matter what your hobbies, passions or interests are, there are going to be others with similar interests – you’ll be amazed at the selection!

2. Find out what they want. You do this by asking them. Look at magazines, message boards or newsgroups which already cover your subject or similar subjects. Do a search for your subject on Google^TM, or Google Groups^TM at www.groups.google.com.

Go and read the articles and posts and ask what people want or what they think is lacking in your market online. Don’t be shy – people love to discuss things they want!

Or set up a free on-line survey questionnaire using any of the free online survey sites, such as http://freeonlinesurveys.com or www.surveymonkey.com.

3. Give it to them. Once you figure out what people want, give it to them. Design a site which is exactly what they are looking for. Send out press releases, mention it in the newsgroups, write articles, trade links with other sites, and start growing – none of this is difficult and we can show you how to do it all!

OK, so how do I find a Niche that’s not already overcrowded? Enter ‘Mindset Marketing’… and we’ll look at that in a future blog post.

Until then—happy researching!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com