With annual purchases on the Internet well in excess of $100 Billion, I think it’s pretty obvious that there’s a lot of money to be made online.

There are people out there right now raking in millions from Web businesses and Internet Marketing – which should be a major source of motivation for anyone who wants to be successful with an online business!

However, while it’s nice to dream, in reality, success really only comes with hard work.  And you’ll also have to address these 4 crucial success keys…

Goals: The first key for succeeding with any business – Internet or otherwise – is to set goals – both long-term and short-term goals – and then work up a plan to implement them.

Think of your long-term goals in terms of your vision as to what you want out of your business and what it will give you – lifestyle, freedom, whatever. Don’t just say ‘I want to be rich’ – who of us knows what we mean by that? Be specific: how much income a month will give you the lifestyle you want?

Your short term goals or objectives can be cumulative and should all build to you accomplishing your long term goals. If you set your goals and then make sure you work hard to reach those goals then you will be well on your way to being successful.

To make sure you achieve your goals, you need to have a Business Plan that forms an outline of what you’re going to do and how you’re going to do it.

Setting your goals should be a major part of your plan. And your plan will need adjustment from time to time – but I always find that thinking through the business in order to formulate a workable plan is some of the most productive time you can spend on your business!

Belief: Life and business for few of us is a ‘bed of roses’, and you’re going to have to weather the storms that you’ll inevitably face. So you need to ‘keep the faith’ – in yourself and in what you’re doing. You need to have an unshakable belief that you’ll make it and always believe that your plan will produce for you. If you don’t believe in yourself and what you’re doing then without a doubt you’ll fail. No one has ever been successful without believing in themselves. Your belief will help you to work hard, since you know your work will ultimately pay dividends.

Focus. As Humans, we’re pre-programmed to look for the next thing and we love to believe it’s going to be better, even though in reality it rarely is! But that’s how evolution works, after all. Every language I know has a similar phrase to ‘the grass is greener on the other side’. And I’ve seen so many people flit from one idea to another for their business, often abandoning good ideas for awful ones – and I’m the first to raise my own hand and shout ‘guilty’! We all do it, don’t we?

Look – there’s nothing new under the sun! So there’s plenty of experience out there of what works and what doesn’t. Don’t think that your bright idea is going to be any different.

Most successful businesses do the same thing that others are doing but do it better, cheaper or with a different spin on the marketing. And they only succeed by focusing on one thing at a time. Yes, Richard Branson has lots of different businesses in his Virgin empire – but he built them one by one from the ground up, by focusing on one thing at a time!

So it’s absolutely critical that you don’t allow yourself to get distracted by the latest and supposedly greatest ways to make money. Stick with what works and let it work for you. Focus, focus, focus!

And the last key to being successful with Internet Marketing is to always stay the course. Choose how you want to run your business – preferably using a proven method for how you will make your business successful. Then tweak that method as you move forward – but try to stick with the same basic philosophy.

Plan, focus on what you’re trying to achieve, stick to your plan and believe it’s going to work – and you’re 90% of the way there!

And, as Winston Churchill said, NEVER, NEVER, NEVER GIVE UP!

PS: If you want to see belief in action, check out Susan Boyle on Britain’s Got Talent: http://www.youtube.com/watch?v=9lp0IWv8QZY

PPS: Watch out for your free Business Plan Template an upcoming post on Planning Your Way To Business Success!

Happy Planning!

John Thornely
Internet Tycoons

Starting up your own web business can seem daunting if you’ve never done it before. But there are a few simple concepts that will guide you and make sure everything you do contributes to building an effective – and profitable – business!

Here are some of the tips we’ve given in recent Consultation calls…

• Your Goals: Spell out your objectives in starting a web business, as they are what will keep you going through thick and thin… Map out the development of your web business against your goals, so that every element of what you do represents another (identifiable) step towards achieving your goals. Occasionally stop and look back at what you’ve achieved and give yourself a pat on the back, identify what needs adjusting, and learn from your experiences.
• Your Strategy: The beating heart of your web business is your business strategy. This is all about identifying a niche that you can target effectively, monetise and dominate and then working out how to do this most cost-effectively. Where do your prospects ‘hang out’ and how can you reach them? What ‘Irresistible Offer’ will bring them flocking in? Can you use viral products or videos to market your offer? How do you keep your customers coming back for more?
• Your USP: What’s different about you/your offer/ your approach – why should someone follow you or buy your products? You need to have some unique offering or angle that ‘stands out from the crowd’. SOS – the ‘Same Old Stuff’ may bring in the odd customer but we all look for something New, Different or Better all the time, don’t we? Look through your prospects’ eyes.
• Your Funnel: To maximize the benefits from your work, try to identify suitable products that represent steps through your funnel – from freebie to front-end product, mid-price, high-price, etc. You don’t have to have all these in place when starting out, but mapping out how you’re going to lead your prospects through your funnel will help make sure every element of what you do is productive in building your business and everything makes a coherent whole.
• Your offer: See how you can make the offer on your website (your free report) ‘irresistible’ – ie a no-brainer for people to sign up for! Then try to make sure that the expectations of those that sign up for it are exceeded, so that they want more! Again, look through your prospects’ eyes.
• Your Website: You have 6 to 10 seconds to grab your visitors’ attention – and hold it! Your headline should immediately ‘answer’ their problem and there should preferably be a relevant graphic that reinforces this. Your call to action (the ‘Most Wanted Outcome’) should be clear. Think about the changes you could make to increase conversion (reinforce your ‘irresistible offer’) – and keep testing them.
• Monetisation: The whole purpose of your web business is to make profit (by helping others), so try to think of all the opportunities to make a sale – I covered 16 at the Mastermind Workshop but web biz expert Rich Schefren says there are at least 45 different opportunities…!

Sure, it may look complicated but the final ‘bonus’ tip is KISS – Keep It Stupidly Simple! Oh so many businesses have failed because they got too clever or too complicated. Keep it all absolutely as simple as you possibly can – and simple enough that your prospects and customers can clearly see ‘What’s In It For Me’ and why they should do business with you!

Oh – last thing… Nothing will happen without taking Action. Small steps at a time… As the Chinese Philosopher, Lao Tze, said: “The journey of a thousand miles is started with a single step…” So start taking those steps…!

All the best with your web business…

John Thornely
Internet Tycoons

How can you tell whether your terrific new brain-child idea is a killer or a dog?

Well, as any seasoned marketer will tell you, there are no sure-fire ways. There are NO right and wrong answers in marketing – there is not a single expert who can tell you whether your new product will fly or sink!

As an example, a very seasoned marketer and copywriter I know admitted to me recently that he launched a new product last year that he was convinced would sell like hot cakes…

Did it? No – it bombed!

So not even the experienced marketers get it right all the time!

But yes, there is a way of making absolutely certain-sure that you have developed a winning product…

As web entrepreneur Nick James explains, it’s quite simple:

You allow the punters to tell you whether or not they want your product….

And he’s deadly serious when he says that the only certain way to be sure is to test your product in a suitable, email broadcast, newspaper ad or direct mail campaign…

The punters will pretty soon tell you whether or not they want to buy or not…. Either you will get lots of orders, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test!

Now, do you want to know the single most powerful piece of information in the product development and/or direct marketing business?

This information is worth more than everything I have previously told you, put together. It’s this:

Believe the punters - not yourself.

There. I really don’t like to tell anyone not to believe in themselves…

But in this particular instance, you must put all your faith in the punters.

It doesn’t matter how much of a ‘pet’ your product is. It doesn’t matter how much your old mum and your friends tell you it’s a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - If the punters don’t respond to your advert, then you must drop that product and move straight on to the next one.

The only exception to this is if you have a modest response, and you think you made a slight mistake… (say by advertising in completely the wrong place, or too expensive, etc.).

In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately.

Don’t try and second-guess the punters.

Don’t worry too much about how or why the punters didn’t buy your product. You will probably never work this out… I never can!

The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their ‘dead-cert’ product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks.

There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a ‘feel’, the picture, the price, their perception of your ability to deliver…. ANYTHING. You’ll never find out.

Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he’ll drop it immediately. Losers will back their hunches right down the line until they go broke.

They just know that this product is a winner…. If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don’t believe that the punters could ever reject such a super product.

So they promote it again, and again and again until they have lost a very great deal of money. Then they believe. But even after all this, they still harbor a sneaking suspicion that if they’d just altered the coupon shape, or increased the money-back guarantee to 30 days, or…

You get the idea….

To become a direct-response winner, you MUST believe the punters…

The punters KNOW – you only BELIEVE.

This principle can be summarised in this vital concept:

MILK YOUR WINNING PRODUCTS, DROP YOUR LOSERS.

Source: http://www.ebizhelpers.com/article~cat~ecommerce-general~articleid~4047.htm © Nick James.

John Thornely

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Apply these seven secrets to your mar­keting and see a 200-400% increase in sales per lead.

According to one industry publication, over 99% of small businesses do not consistently follow up with their prospects and customers. Why? Because they don’t have a system, they don’t have time, they don’t know how valuable it is, or they don’t know how to follow up!

Learn from the best minds in direct response marketing, peo­ple like Dan Kennedy, Gary Halbert and Jay Abraham. These guys are masters of the direct response marketing profession and they know how to maximize sales.

There are only three factors that influence the profitability of any marketing effort. The smartest mar­keting minds on the planet have sifted these factors down to this simple, but powerful formula:

1. Send The Right Message… To The Right Market… At The Right Time

Most businesses miss one, two or all three of these factors, and as a result, their marketing and ad­vertising results are ineffective. This costs millions in missed sales every year!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a va­riety of media such as mail, phone, fax, e-mail messages, and voice broadcast­ing!!! Automate your system to methodically, repeti­tively and consistently follow up with your leads – or you’ll be wasting a lot of leads or a lot of man hours!

2. The Three Types Of Leads

Your market­ing campaigns will produce leads in three broad categories:

· Hot Leads – those that are ready NOW

· Warm Leads – those that aren’t ready now but will be soon – these leads are CRITICAL to your success; and

· Cold Leads – that may never be ready

But how do you know which is which?!!! Most businesses follow up every lead once or twice and focus on leads that look like they’re going to close – ie they ‘cherry pick’ the ‘low hanging fruit’!

That’s fine, but the problem is that, too often, all those warm leads slip through the cracks! You must have an automated system to follow up with these leads like clock­work. And with an on-line business, you can use an Autoresponder very effectively.

3. Timing Is Every­thing

Never forget the simple truth: “People will buy when THEY’RE ready, not when you’re ready to make a sale.”

So you have to be in front of folks when they’re ready to buy – in other words, you have to follow-up with them… religiously! Because if you don’t, some­one else will land that business.

So, again, you must follow-up if you are to ‘be there for them’ when they’re ready to buy.

4. Transform Your Sales from Out­bound Hunting To Inbound Harvest­ing

This secret is critical to your success be­cause it increases conversion rates and lands customers quicker. When you’re always chasing prospects in “hunting” mode, there’s resistance at every turn and you can waste tons of time working with leads who simply aren’t ready.

On the other hand, when you’re in har­vesting mode, you’re working smart and focus on leads that you have already ‘warmed up’ with your earlier follow-up. If you close the gap between “getting the lead” and “closing the sale”, you’ll make the shift from hunting mode to harvesting mode… and your profits will skyrocket.

5. Maintain A Living, Breathing Customer Database

You can do this most effectively by sending relevant, valuable information to EVERY PROSPECT on a scheduled, recur­ring basis – using a variety of methods – communicating efficiently and logging all contacts with the prospect in an organized fashion.

6. Use Education, Repetition and Variety In Your Follow-Ups

Education: Your follow-ups must inform and educate your prospects. You need to provide valuable information and convince your prospect that you are on their side and deserve to be trusted. Customers WANT to trust you, so give them information they need and you’ll earn their trust.

Repetition: Human beings have to hear the same thing over and over before it ‘clicks’. Your customers may not “get it” the first time they hear your message – and don’t make the mistake of thinking that if a prospect heard the pitch once, they understood it. Chances are, they didn’t. Tell them again, and again and again.

Variety: You need to consistently tell your message, but your follow-up delivery needs variety. Different people respond to different stimulae, so follow-up with a multi-step sequential campaign that incorporates e-mail, di­rect mail, phone, fax, voice broadcasts, and other media!

When you begin to properly follow up with your leads and customers using Ed­ucation, Repetition and Variety, your numbers will abso­lutely shoot through the roof. You will be completely amazed!

7: Personality, Genuineness and Entertainment

Your prospects and customers need information. They need repetition. They need educa­tion. They need variety and frequency. They need to hear the right message at the right time.

That’s what they need. And if you provide it, if you practice the six secrets, you’ll see great improvement in your business.

But if you want phenomenal results, you need to give them what they want.

What they want is YOU! They want your personality. They want you to be real with them. They want you to be straight up, helpful, sincere. They want your spin, your angle, your advice, your perspec­tive. They don’t want corporate dribble. They want YOU!

Give them what they want, and combine it with what they need, and you’ve got something spectacular, even entertaining. You’ve got permission to converse freely with your prospects and customers, to help them with the things they need, to offer them the products and services you provide that make their life easier, better, more successful.

Only you know how to be you, how to be real but you can inject personality into your follow-ups using conversational language, not corporate speak; by laughing at yourself and your mistakes; discussing the “stuff” of your personal life with your prospects and customers; talking about what you like, what inter­ests you, what annoys you; and so on. View your prospects and customers as friends.

Now, if you’re telling yourself, “I can’t do that,” then I want you to do three things:

Slap yourself for al­lowing that negative thought to take root in your brain and your heart who knows how long ago;

Resolve to give it a shot, realizing that it’s a learning process; and

REMEMBER that while you’re learning how to do Secret #7 well, the other six secrets will drive tremendous re­sults for your business.

But if you want phenomenal results, you need to give them what they want.

What they want is YOU!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

If you want to succeed online, you have to have a strategy (or theme, a purpose, or community) for your website, with a central focus on a specific WANT that your prospects have. Then, you find products which follow along the theme.

So, the three keys to creating income from ANY web site and ANY theme, according to Terry Dean, are:

1. Have a lead product that people WANT.

2. Have freebies at your site that follow the theme.

3. Have multiple backend or supporting products for the theme.

You can’t develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want.

They want the BENEFITS they receive out of the product.

When designing your site, think about that ever abiding “WANT” or “GOALS” that your prospects have with them continually.

Things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.

These ultimate benefits are what your prospects are really seeking.

So, don’t base your business just on products.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Ever spent a lot of money developing products and ideas that nobody wanted to buy? What a horrendous waste - there are so many ideas that people will spend money on!

With Google AdWords, you should never need to invest more than a few hundred dollars - or in the worst case a few thousand dollars - pursuing an idea that won’t work.

Let’s say you’ve got a product idea. The product itself costs $5,000 to develop, and you’re sure it’s a good idea because it solves a really thorny problem.

So here’s what to do: You write a report, ebook or white paper about how to solve that problem. You create an opt-in page where people can get your report in exchange for their contact information.

Then you ‘buy’ keywords, send people to that page and see how many people you can get to opt in. That’ll give you a gauge of interest.

If you absolutely cannot get anybody to opt-in to your report - or if you can’t find keywords that anyone is searching for - then that’s a good sign you should abandon the project before you throw any more money at it.

When people do opt in, you can send them an email (or even call them on the phone) and ask them what they’re really looking for. If your report is any good, they’ll be happy to talk to you, and you’ll get LOTS of input about the kinds of problems they’re trying to solve.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

In an earlier post – What Is Your Life Worth? When To Outsource… – we looked at the value of your time, what to focus your efforts on and when you should outsource tasks.

In this post, I’m going to look at WHAT you can outsource easily and simply on the Internet.

When to Outsource

You’ll recall that our criteria on what you should outsource were:

· If you can get a job done by someone else for less than your
‘Outsourcing Cut-off Rate’…

· …(especially if they’ll do it faster/better)…

· And you can spend your time on more valuable things…

· => Then Outsource it!

What to Outsource

Well, here’s a short list of just some of the things you can easily and quickly outsource on the Internet…

• Research

• Copywriting

• Course / Tutorial creation

• Product creation

• Software development

• Articles

• Article submission

• Autoresponder series

• Web stuff

• Websites/pages

• Payment setup

• Press Release creation / issue

• Blogging

• Forum research

• Forum monitoring

• Forum posting

• Cold calling

• Call answering

• PA & office work

• Lead entry

• Video / Manual Creation

• Etc, etc

The list is – literally – endless!

What NOT to Outsource

Things you should NOT outsource include:

– Management of your business

– Control of your business

– Marketing of your Business (although you can outsource most of the elements)

There are also some key Skills you NEED to understand yourself, even if you outsource most of the work:

– Copywriting

– The Basics of anything you’re outsourcing, so you can Specify it and Control it

But How…?

The key stumbling blocks here often centre on:

• It’s too difficult

• I don’t know how to tell them what I want

• I don’t know where to go

• I’m worried I’ll get ripped off

Well, I don’t have time to go into all the details here, but suffice it to say…

It’s really not that difficult!

Just start with a limited task and try it out. Limit your risk until you have identified partners you can trust with bigger tasks.

And don’t expect any one individual to be able to do everything you need – most of the ‘freelancers’ and outsource companies out there have particular specialties – be it copywriting, web stuff, accounting or admin support.

I’m working on a full manual on Outsourcing Your Web Business but, in the mean time, look out for upcoming blog posts on WHERE to Outsource and HOW to Outsource …

Happy Outsourcing…

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Blogging can be the cheapest and one of the most effective ways to profit from the Internet. Here’s how…

What the blog…?

Web Logs – or ‘Blogs’ for short – started as a simple means for providing an online journal or diary, where an individual lets the world know how they think and feel about certain things. If you are a member of facebook.com, myspace.com, or any other social networking site, there’s a good chance you have been writing in a blog – and maybe didn’t even know it!

Blog marketing?

Blog marketing is the use of a blog or blogs to produce traffic for the purpose of monetizing that traffic. Using a blog to market a product or merely as a means of producing online income is much cheaper than using a website. This is because a number of free blog services are available that almost as good as having your own website that costs you plenty!

Because blog marketing has few barriers to entry, it is an excellent way for a beginner to get into the Internet Marketing business.

Due to both the human and Search Engine demand for quality content, it’s very possible to make serious money from creating, promoting, and maintaining blogs.

Turning a blog into a cash machine is relatively inexpensive and can be done by anyone who understands the basics of marketing and the Internet.

Monetise!

So how should you monetize your blog??

Well, that rather depends on what your objectives are and how you’re going to use your blog. The simplest system is to write blog articles that include an affiliate link for them to buy a range of other people’s products.

Or, if you’re looking to build a list of prospects, you can include a ‘name squeeze’ box, where you offer something of value (a free ebook report, software, etc) in return for the visitor’s contact details (name, email address, etc). You can then follow up with an offer that monetizes the list – or you can sell your list to appropriate traders (maintenance, double glazing, office equipment, holidays, property, etc), who pay you for each name supplied.

Topical Passion

Many marketers suggest starting a website on a topic that you are passionate about. But think about it… If you want to make a lot of money on-line you need to blog about profitable topics, ie those with a lot of potential traffic.

This means you need to do 4 things:

1. Identify topics or niches with a lot of traffic potential

2. Constantly add fresh quality content to your blog

3. Get lots of free traffic to your blog

4. Monetize that traffic

So what topics should you pick that will generate a lot of traffic??

There’s no point in starting a blog unless it is geared towards an in-demand, profitable topic. And remember that it’s fairly common for blogs to outrank other websites competing for the same keywords because your blog regularly delivers fresh, quality content.

Also, just because a topic has a lot of competition doesn’t necessarily mean it is not worth starting a blog about – you actually want to work in a busy topic area! See ‘Find Your Niche!’ and other articles in this issue of Web Biz Insider on how to do this.

Once you’ve determined your niche, you’ll need to derive some Keywords that people will search on to reach your blogsite – again see other articles in this issue for some ideas! Then you need to set up your blogsite!

Free Blogsite!

There are many free blog services available but the free Blogger service provided by Google (http://www.blogger.com) is perhaps the best for starters, for ease and simplicity, to create a content-rich blog. The other services available mostly either don’t allow affiliate links display adverts on your blog/website. Blogger allows you to advertise affiliate programs or whatever you want on your blog and places no ads of it’s own on there.

To create your blog, you’ll need a Google account – if you don’t have one go to: https://www.google.com/accounts/NewAccount, then go to Blogger and follow the instructions to create your blog.

Hot Tip: When you’re setting up your blog, make sure you use your Target Keywords within your URL of your niche blog and in the Title and Description. VERY Important!)

Join Up!

To be really successful at blogging, you’ll need help and support from a community of like-minded people, regardless of what specific Internet business model you decide to operate. So, sign up to one of the many online business forums to support your success. Some you might consider include:

www.bloggerforum.com – Free
www.warriorforum.com/forum – Free
http://forums.digitalpoint.com – Free
www.forumknowhow.com – $ monthly

If you choose a topic with good traffic and spend some time learning about your chosen topic, promoting your blog and adding great content, you should have no problems getting traffic to your blogsite. Then it’s up to you how you monetize your visitors.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

“When you have a dream,
you have to grab it and never let it go!”

Carol Burnett – Actress

What is your Life Worth?

Where did the last year go? It’s horrifying how fast life slips by, isn’t it?

Did you notice that the kids had suddenly grown up and you’re worrying about your pension?

And what did you achieve last year? What did I achieve?

Well, I’m not going to ‘wash my dirty laundry’ just here, but I know that I would like to have achieved much more than I managed!

You too? Well, think on this then…

How do you value your life? And your time?

Do you earn what you are really worth? As much as you should be paid?

And just… How Much Time Do You Have?

We all have exactly the same amount of time each day…

Are you spending your time…

…or investing it wisely?

Here’s another thought:

Poor People spend Time to save Money…

…Rich People spent Money to save Time!

Which are you?

How Much Are You Paid?

Please can we play a little game? But one that is DEADLY SERIOUS!

Fill in the numbers below — I think you’ll get a something of a shock!

A: How much do you earn each year? $£ …………………

B: How many hours do you work a day (inc travel)? ……………………

C: How many days do you work a week? ……………………

D: How many weeks do you work a year? ……………………

Z: The number of hours you work a year = BxCxD= …………… Hrs

Now work out your hourly rate = A = $£______ = …………… $£ /Hr
. Z ………Hrs

This is the Hourly Rate which you are selling or trading your time for!

=> And this is your ‘Outsourcing Cut-off Rate’
.     (more on that in just a moment…)

At a recent meeting, one business owner worked out that, although he was on a good salary, his effective pay was just £6.78/Hour!

What is Your Time Really Worth?

Before we go any further, let me just pick up on something Armand Morin pointed out at the Internet Success Bootcamp I recently presented in London.

Armand noted that, using his simple repeated and tested formula, he spends only 15 minutes or so preparing a landing page and Adwords campaign for marketing an Affiliate (someone else’s) product.

And just one such product recently earned him around $22,807 in a year.

On that basis – and let’s be conservative and say it actually took him an hour – he earned something like…

$22,000 an hour!

And that’s how he makes $15M-plus a year!

Now…

How About You?

And don’t think that Armand’s earnings are out of your reach.

Do you see that you – yes YOU – could do this through an Internet Business, an off-line business, Property Investment or other business.

And don’t think that “oh, that’s for the clever people – I couldn’t do that!”

This is for Real People – like you and me – the Internet ‘gurus’ all started with next to nothing – or chucked in well paid jobs to start their own businesses.

So why don’t you invest more of your time building your wealth?

People often focus on the short-term goals, rather than the long term – this can be driven by the need for cash-flow to pay the bills. But it also reflects a lack of focus and priority.

But back to today’s subject…

When to Outsource

· If you can get a job done by someone else for less than your
‘Outsourcing Cut-off Rate’…

· (especially if they’ll do it faster/better)…

· Then you can spend your time on more valuable things…

=> Outsource it!

You can outsource just about anything these days, with the help of the Internet. So which should you outsource?

Well, just think what you’re good at and that will earn the kind of returns we discussed earlier in this post – and focus your time on those activities.

And Outsource everything else!

I’ll show you some of things you can easily outsource and how to do it in future blog posts.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Armand Morin is perhaps the best-known internet marketer of all. With over 9,000 websites in 400 niches, his businesses are expected to bring in over $30M this year — all with a staff of just 6 people! So when Armand speaks – I listen!

And listen I did when he spoke at the Internet Success Bootcamp I presented recently in London. I interviewed him to find out just how he does it and I’d like to share with you some of the pearls of wisdom I gleaned – as they are exactly what we teach, here at Internet-Tycoons.com!

Armand started up on the Web in 1996 when the Internet was a new thing - there wasn’t anyone to show him what to do, so he just learned by trial and error.

However, as he noted… “People starting today have so many advantages, with lots of guidance and simple systems to follow, there’s never been a better time to start a web business! The Internet is changing fast, and change always means opportunity! So get out there and get started!”

Armand went on to note that… “for people starting up now, Information Products are by far the easiest to get going with — but keep away from ebooks on ‘how to make money on line’ — it’s too competitive. Go for a niche where there is a sizable community of people hungry for information on that niche topic.”

“As an example, when the new film of HG Well’s ‘War Of The Worlds’ came out, I sold the book in ebook form — nobody was advertising on Adwords and it was really popular. And I got the book and the rights to sell it completely free, in the Public Domain. We used Adwords and many other ways to market the book.”

“We also put seven Jane Austin books up on the web too, at the time the film ‘Becoming Jane’ was out. The same with Oliver Twist. You can pick up the rights to a whole range of books and publications at one of the Public Domain resource sites like www.Gutenberg.org absolutely free!”

Doesn’t he make it sound easy? So what’s the secret to Armand’s success? Well he let me in on it — and this is very confidential between us…

Armand Morin’s Secret System…

‘Highlight — Copy — Paste’.

It’s as simple as that – from the mouth of the Master Internet Marketer!

“Everybody tries to make it more complicated and makes it difficult for themselves.

“As a result, they don’t get started! Sure, you need to know a bit about web technology but that shouldn’t get in your way, as you can get other people to virtually everything for you.

“I’m not talking plagiarism here — but you DON’T need to be clever — just use material that’s out there and adapt it to suit!

“Look, I had an idea for a useful piece of software one Sunday. By that afternoon I had someone writing the software for me through Elance.com. It was finished within a week and I launched it at $99 a week later and made $83,000—it’s still makes me around $5,000 a month! The simplest ideas are the best!

“The average paperback book will cost you say $15. But people will pay more for ebooks — anything from $27 to 97. By adding an audio version — record yourself reading the ebook — and making a few adjustments, you can make it into a ‘home study course’ — and people will pay $297 to $497. People are hungry for knowledge!”

When I asked Armand what he thought had made him so successful, he responded:

“The real difference between me and most people trying to do business on the internet is approach and focus:

· Most people are looking to make millions

· I’m looking to make only $300!

“I set up websites that will make me just $300 a month. So that’s around $3,500 a year. Not a fortune! But if you set up 100 of these — it’s now a very nice income! And they really don’t take long to set up, particularly if you outsource all the work!

“The odds of you making a website and generating a million dollars from it are tiny!

You may not want to hear that but it’s true — think about it!

“On the other hand, anyone with very little experience and a few hours of training can develop the skills needed to create a $300-amonth income. Then you just need to replicate it 10 times and you’re making $3,000 a month. Duplicate it 50 times and you’re making $15,000 a month! Hire someone to do it for you.”

And that’s exactly what we show you how to do at www.Internet-Tycoons.com!

So I asked Armand the easiest way to get started with a $300-a-month website.

He responded… “Eventually, if you want to make real money, you’ll need your own products. But the easy way to get started is by selling other people’s products — as an Affiliate. It costs nothing and you can even get paid without having your own website!

“Commissions on information products average 35% to 50% — just go to www.Clickbank.com and sign up completely free. Look for products in your chosen niche and select one that seems popular and sells well and gives you a sensible return — you want to make a reasonable margin on your promotional costs.

“All you need is to drive traffic. You can advertise with Adwords but there’s a better way, that’s free! Using the Article Traffic System, you can get links to your website from thousands of other websites and ezines that people read daily. It’s very simple:

• Write an article on your topic — or hire someone to do it for you on Elance
• Submit it to an Article Directory — there are lots on the Web but the best-known is www.ezinearticles.com
• Post your Article to your own Blog — you can get blogsites free but I prefer to put it on my own website with Wordpress.
• Send the article to newsletters — there are many newsletter directories on the web — just do a search for your niche.

“Within days or weeks, you’ll be getting free traffic just through natural search rankings. And the best thing is that you can automate most of it, although I like to do the research and the basic web pages myself.”

And just to put this in perspective, Armand noted… “Look, I have around 9,000 blogs out on the Internet, in 300 or 400 niches. How many of those do you think I write myself? We use automatic feeds and outsource the work.”

So what’s the easiest way to develop your own product?

Armand’s view is that he simplest way is to write an ebook, which you can do with no expertise just by interviewing one or more experts, transcribing it and publishing it! The ‘expert’ can be anyone from your local DIY expert or cat breeder to a well-known author or personality.

You need to convince people to contribute to your ebook and they will normally want something in return — whether it’s new customer referrals, or publicity, or whatever.

Armand adds that “my ‘Down and Dirty’ method of ‘writing’ your own ebook very quickly simply is by gathering together other people’s articles on your niche subject. Pick your subject, search for articles on it and collect 50-70. Email each author asking to include them in your new ’book’ (don’t say ’ebook’).

“Two thirds will say yes, so just compile each article in a logical format, remembering to include all the relevant credits you’ve agreed with the authors. How many topics can you do with this method?”

When I asked him about Membership sites, Armand smiled broadly! “Sure! Membership sites produce a recurring income from each particular niche. You just need to make sure you offer great value to make sure the members stay with you!

“I have around 3,000 members paying $29/m, a further 3,500 at $39/m and then 200 members of our premium sites at $500/m and 30 getting on-to-one service from me at $1000/m. That totals around $350k/month or over $4M each year!

So you can see why Membership sites are an attractive business model to him!

With all this, I asked Armadn what drives him — surely it couldn’t be the money?

“Look, I have a great deal — a lovely house and a great family! But there’s more that I want to achieve – this is not the last home I’ll have – I don’t have everything I want and I’ll go on to achieve those things.

“But to succeed, you need vision and goals – my business is very competitive , so I need to be very focussed! When will I think ‘I’ve made it’? Well, I recall Phil Phillips – who wrote the very successful book ‘Body For Life’ – said that “at $100M, I felt that I’d made it”! But I love giving back to the community—and helping other people be successful on the web!”

And Armand’s parting advice to anyone starting up today…? Just 2 Words:

Don’t Think!

Don’t add your own opinion to what works. Success leaves traces – copy the traces. “Just do exactly what I say – I’ve done it all and I know what works! Everything you need to do has already been done – just copy it!

“The longer it takes from idea to fruition, the less likely you are to succeed. So move quickly – you can start making income on line in less than one day! Where else can you do that?”

What more need I say?

Just Do IT!

John Thornely
© John Thornely www.johnthornely.com 2008

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Profit From The Internet – Fast, visit
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