What to Outsource In Your Web Business
In an earlier post – What Is Your Life Worth? When To Outsource… – we looked at the value of your time, what to focus your efforts on and when you should outsource tasks.
In this post, I’m going to look at WHAT you can outsource easily and simply on the Internet.
When to Outsource
You’ll recall that our criteria on what you should outsource were:
· If you can get a job done by someone else for less than your
‘Outsourcing Cut-off Rate’…
· …(especially if they’ll do it faster/better)…
· And you can spend your time on more valuable things…
· => Then Outsource it!
What to Outsource
Well, here’s a short list of just some of the things you can easily and quickly outsource on the Internet…
• Research
• Copywriting
• Course / Tutorial creation
• Product creation
• Software development
• Articles
• Article submission
• Autoresponder series
• Web stuff
• Websites/pages
• Payment setup
• Press Release creation / issue
• Blogging
• Forum research
• Forum monitoring
• Forum posting
• Cold calling
• Call answering
• PA & office work
• Lead entry
• Video / Manual Creation
• Etc, etc
The list is – literally – endless!
What NOT to Outsource
Things you should NOT outsource include:
– Management of your business
– Control of your business
– Marketing of your Business (although you can outsource most of the elements)
There are also some key Skills you NEED to understand yourself, even if you outsource most of the work:
– Copywriting
– The Basics of anything you’re outsourcing, so you can Specify it and Control it
But How…?
The key stumbling blocks here often centre on:
• It’s too difficult
• I don’t know how to tell them what I want
• I don’t know where to go
• I’m worried I’ll get ripped off
Well, I don’t have time to go into all the details here, but suffice it to say…
It’s really not that difficult!
Just start with a limited task and try it out. Limit your risk until you have identified partners you can trust with bigger tasks.
And don’t expect any one individual to be able to do everything you need – most of the ‘freelancers’ and outsource companies out there have particular specialties – be it copywriting, web stuff, accounting or admin support.
I’m working on a full manual on Outsourcing Your Web Business but, in the mean time, look out for upcoming blog posts on WHERE to Outsource and HOW to Outsource …
Happy Outsourcing…
John Thornely
© John Thornely www.johnthornely.com 2008
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