The ability to target your Adwords adverts to particular websites — ‘Placement Targeting’ was introduced by Google in mid-2007. It’s a revolution in online advertising but no-one talks about it — it’s still too new for most people to have tested thoroughly.

However, experts like Armand Morin and Pay-Per-Click expert Gauher Chaudry — who have so many websites out there that they can test every aspect thoroughly — are finding that they can cut their Adwords advertising costs significantly, while improving conversion rates, with placement targeting.

And it’s all about piggy-backing on other peoples’ success! Why do it the hard way?

This — very simply — is how it works:

1. Do a Google search for your keywords — for example ‘Diet’. The search returns will give you the sites that rank highest on that keyword.

2. Check which sites have Adsense adverts on them (there is even software which will do this for you now, such as Adwords Digger and PPC Web Spy – both free).

3. If a high-ranked site suits your strategies, click on the link in the Adsense area ‘Advertise on this site’ and sign up.

4. If you use a TEXT AD, you’ll have to compete with 3 to 4 other advertisers. But you can use other (more expensive) ad types and dominate the advertising on a site. Few people are using image Ads (‘Widgets’) and video Ads to good advantage yet, so now’s your opportunity!

5. You pay on a cost-per-click or a cost-per-impression basis (CPM = cost per thousand), which is far less expensive.

6. Your advertising is focused on highly targeted sites where visitors are already well ‘qualified’ by selecting to visit that site.

7. So your costs are lower and your ‘conversions’ (ie click-through) are higher.

You can learn more about Placement-Targeted Adwords at:

· www.google.com/ads/sitetargeted.html

· https://adwords.google.com/support/bin/topic.py?topic=342

Have Fun!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Ever spent a lot of money developing products and ideas that nobody wanted to buy? What a horrendous waste - there are so many ideas that people will spend money on!

With Google AdWords, you should never need to invest more than a few hundred dollars - or in the worst case a few thousand dollars - pursuing an idea that won’t work.

Let’s say you’ve got a product idea. The product itself costs $5,000 to develop, and you’re sure it’s a good idea because it solves a really thorny problem.

So here’s what to do: You write a report, ebook or white paper about how to solve that problem. You create an opt-in page where people can get your report in exchange for their contact information.

Then you ‘buy’ keywords, send people to that page and see how many people you can get to opt in. That’ll give you a gauge of interest.

If you absolutely cannot get anybody to opt-in to your report - or if you can’t find keywords that anyone is searching for - then that’s a good sign you should abandon the project before you throw any more money at it.

When people do opt in, you can send them an email (or even call them on the phone) and ask them what they’re really looking for. If your report is any good, they’ll be happy to talk to you, and you’ll get LOTS of input about the kinds of problems they’re trying to solve.

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com