I spent a fun and insightful day last week at Nick Tadd’s Social Media Workshop. Altogether a very useful and thought-and-action-provoking day!

One of the questions I raised with Nick was the desirability of using corporate versus personal branding and accounts when using the social media.

Nick has since posted a very interesting blog post examining the issue of Social Media Schizophrenia on the Ecademy Social Media Club (SMUDGE) Forum.

Nick concludes that “…The answer is to simply be YOU…you should focus on one core business, the one that you feel most passionate about. Build your on-line brand, personality, and profile around that one business. Once people LIKE and TRUST you, you can then expose them to your other business activities, even if they are totally un-related.”

As I noted in my response to Nick’s post, I believe the choices are not necessarily straightforward, and will depend on the individual, the business, target market and the industry.

And, as the social media and the way they are driving business strategy are here to stay, it’s well worth thinking through the issues as they affect YOU and YOUR BUSINESS…

As Nick (and Penny and Thomas Power, the founders of Ecademy) point out, the mediums available for promotion of one’s business are rapidly changing as we go into the 21st Century – largely due to the changes social media have brought, as well as the ‘information overload’ that we now have thanks to the internet as a whole.

As a result, we’re well into the ‘age of recommendation’ and the tendency to follow people, rather than brands (viz Penny’s KnowMe-LikeMe-FollowMe analysis).

There are many big corporates who use the social media – especially Facebook and Twitter – very successfully to promote the brand (Dell, etc) , rather than individuals – and this is an appropriate approach where the brand already has global or growing recognition.

Many senior executives do, of course, also have a personal Facebook and/or Twitter account, as this allows the corporate to put a more human face on the brand and plays to the above factors.

Many senior executives do, of course, also have a personal SM account, as this allows the corporate to put a more human face on the brand and plays to the above factors.

There’s an interesting TechCrunch blog post on how Charities are using Twitter very successfully to raise funds – this of course is using a corporate branding…

Celebrities are the prime example of using the social media to great effect on a personal branding basis, as people follow them (or their stage name personas) as ‘fans’.

There are also those who use the social media both with a ‘sober business persona’ and also with a zanier ‘ the real me’ persona – eg Simon Leung (of Adwords List Building) – @SimonLeung has 39,900 followers, while @CoolSi has 43,600.

Using a personal brand on the social media may also be less easy for smaller businesses, eg the local hairdresser/cake shop or online graphic designer, unless the proprietors have ‘big personalities’ and/or are already well known in their business/area.

For the smaller start-up business/entrepreneur, social media are inevitably going to be a necessary part of core strategy for the future – it’s more and more a question of making the product fit the media, rather than vice-versa.

However, as they may not already be known by their persona, whether to use a corporate or personal branding will depend on a range of factors, including the business, the industry, the target market, personality, etc…

So thanks Nick for a timely post – all good ‘grist to the mill’…

…and I’ll include some questions on these aspects in my Free Tele-Interview with Thomas Power on Wednesday 8th July on “How To Use Social Media For Business Promotion”.

Details at: www.ThePowerNetworker.com

I look forward to you joining us on Wednesday!

Cheers!

John Thornely

A topic that came up in two recent consultancy calls with Mastermind Program Members was using the correct spelling and language for your target market – and then directing them to the appropriate affiliate website to make their purchase.

Let’s look at a physical product that can be marketed through a Hub and Mini-site strategy – for instance ‘Media Centres’ (but don’t ask me what they do!).

First question… Who is my target market?

Second question… Where are they?

Third Question… What style of language do they use – ie how do I need to ‘speak’ to get their interest?

The Center of The Matter

Let’s look at media centres – or is it centers…? ‘Media Centre’ is the British English spelling… The Americans would refer to a ‘Media Center’.

To see what I’m talking about, do a Google search on the term ‘samsung media center’… When I did this, the first result was for ‘Samsung United States’, using the spelling ‘Center’, and so on down the list. When I spelled it ‘centre’, some UK suppliers appeared in the top few listings who did not appear for the other spelling (along with Samsung USA again!).

Now Google’s search algorithms are clever enough to get round the spelling question, so ‘center’ comes up even when I type in ‘centre’ – particularly as that is the spelling used by the manufacturer. And Google directs me to search using Google.co.uk anyway, whereas in the USA, they’ll be using Google.com with it’s algorithms set to focus on US-based searches.

What The Domain…?

But all this becomes more important when you’re selecting your Domain name for a Mini-site, doesn’t it?

If you choose ‘SamsungYH-999GSMediaCentre.com’ as your domain name, and use this spelling on your web pages, you’ll get British-oriented (UK) traffic – if indeed you get any, as Samsung don’t call it this (they use Center). If you want to target American traffic, you’d need to use the ‘Center’ spelling.

You can check on sites like Amazon.com and Amazon.co.uk that focus separately on the US and UK markets and see what comes up for ‘Samsung YH-999GS Media Centre’. For my search, Amazon.com returned ads while Amazon.co.uk didn’t.

Now, if I live in the USA and I’m looking for a ‘media center’, I’ll expect it to be sold, and delivered within, the USA. I don’t know what these British pound thingies are (and the price converted into dollars is higher) and I don’t want to wait three weeks (or pay for) my purchase to be shipped across ‘the Pond’.

And vice-versa. If I buy on-line in the UK, I want it to be delivered tomorrow from a UK supplier (but see ‘Side Note’ below).

So make sure your supplier/portal matches your market… and your target product.

Side Note – Arbitrage: It’s sometimes cheaper to buy in US$ and get it shipped from the USA – subject to taxes, duties, warranties, servicing requirements, etc… So there can be opportunities for ‘arbitrage’ for uncomplicated products, by sourcing/shipping them cheaper from the US than consumers can buy them in the UK… but let’s save that for another blog post!

Divided By A Common Language

And don’t forget to use the appropriate words that your target market uses. Terminology can change between countries, states and even counties. An example I came across recently was the terminology used by different State administrations for corrective driving courses for speeding offenders in the USA. Nearly every state calls it something different (I don’t have space here to list them all!) – so you’d need state-specific web pages if you were marketing this product…!

The Moral Of The Story: So, when you’re selecting your domain name, make sure that you’re targeting your market correctly, using the right spellings for the market – and as used by the product supplier – and that you’re directing your prospects to the most appropriate seller.

This isn’t really complicated – but I hope the above will help you focus on getting things right rather faster than if you have to find out for yourself… the hard way!

PS: See my blog post “The Anatomy of Great Copy ” on how to find some of the answers posed above…

Happy marketing!

John Thornely
Internet Tycoons

I came across this useful video on “How to tell a story” by Scott Simon.

While the video is aimed at journalists, it is a very useful reminder of how to tell a story in your copywriting…

It doesn’t matter whether you’re a Hack or Copywriter, we humans love stories and your story needs to grab your readers’ attention!

And if you want your story (or copy) to go viral, as Scott says… “Give your audience something they can pass on” – a catch-phrase or idea.

Happy copywriting

John

Here’s your invitation to a Tele-Interview I’m doing on July 8th with Thomas Power, Chairman of Ecademy, on how to find buyers and network using Facebook and Twitter…

“Can you afford to not to be in a market with 300 million Prospective Buyers?”

That’s the question that THOMAS POWER, Chairman of ECADEMY, asked us at the first #Twalk Twitter workshop recently hosted by Ecademy.

And that’s the question he’s going to answer in a Tele-Interview on Wednesday 8^th July…

Twitter and Facebook are the two KEY markets that are HOT right now and dwarf all the other Social Media sites as the place to win new prospects and build sales.

As Thomas says: “Twitter is growing beyond exponentially, with 1000% growth in the past year and 100% in the past couple of months alone! Projected use should reach 100 million by Christmas and it’s set to explode in the next year, once the school-age generation really catches on.”

And, with 200 million users, Thomas says “Facebook is a huge and active marketplace. So any serious entrepreneur is missing out badly if you’re not using it!

“You need to get into Twitter and Facebook NOW.”

As on-the-pulse entrepreneur Guy Kawasaki says: “Twitter and Facebook are the best way to market your product today – and both are free”.

Only 200 lines are available and are likely to be snapped up fast, so REGISTER NOW at www.ThePowerNetworker.com if you don’t want to be left behind…! It’s FREE!

Talk with you then!

WARNING: YOU HAVE 3 SECONDS!

That’s right! Research indicates that you have between 3 to 8 seconds to get a searcher to click on your listing or to make your visitor decide to stay on your website, rather than ‘click on’ and go elsewhere.

In a recent Conference Call, we discussed how you need to ensure the key elements of your website ‘grab’ your visitor and make them decide to stay, as well as eye-tracking studies that reveal the way that searchers view Search Engine Results Pages (‘SERP’s). So here’s a bit more about how to grab your visitor and make him/her stay…

Eyeball It!

We are becoming ever more internet-savvy and impatient for results… Recent ‘heat map’ eye-tracking studies of search behaviour described by thinkeyetracking.com indicate that – in the last 3 years – we have gone from reading every line of the search results (the old ‘F Pattern’) to reading mostly just the results in the top left corner of the screen.

A study by eyetools.net similarly shows up the ‘Golden Triangle’, in the top left corner of the SERPs, dominantly viewed by searchers, with a brief glance at the top sponsored results at the top right.

And you should watch the video below, and view Google Blog page Eye-tracking studies: more than meets the eye, to understand just how fast the average person searches a web page to check whether it has relevant information!

And this applies to Landing and Sales pages too! As the eyetools study comments… “People don’t always realize that they can optimize their landing pages using eyetracking results to better convert their traffic into sales. If you’re paying for traffic, you can make a huge improvement in ROI by optimizing landing pages (30% boost in sales!)”.

Google Page 1

In the thinkeyetracking study, “87% respondents replied that they would modify the search terms or refine the search by category” if they couldn’t find their desired search result on the first page of Google, rather than go on to further pages.

So being in the top 5 to 10 listings on the fist page of Google results really does matter – whether for Organic or Search results!

Grab Your Visitor by the (Eye)balls!

Within 3 seconds of your visitor arriving on your website, the page needs to have convinced him/her clearly that they’ve (at last!) come to the right place!

Some of the key elements that will help convince your visitors stay on your website – and hence reduce your ‘Bounce Rate’ (people leaving from the page they arrived on) – include:

• Easy viewing of key information ‘above the fold’ in the ‘golden triangle’  – ie visible in top left corner of the first screen.
• A strong headline that includes the Keyword they used to reach your site
• A graphic that mirrors the Keyword
• Few distractions
• A clear reason to go on reading…

You can read more about background and strategies for this at the following websites

• Five Tips for Writing Effective Web Headlines
• 3 Match Types With The Same Quality Score

Don’t worry about the ‘Adwords’ angle etc – focus on what these tell us about how we need to grab visitors’ attention and lead them through our web pages by KEEPING THEIR INTEREST!

So the moral of the story is ‘think like your prospects’ – as they say, “walk a mile in your customer’s shoes!”

Grab your visitor by the eyeballs, take him/her by the hand and lead them briskly through your page sequence, feeding their excitement as you go, till you make them a ‘no-brainer’ offer they can’t refuse – what Mark Joyner calls the ‘Irresistible Offer’.

Happy copywriting!
John Thornely

Great sales copy – and an ‘irresistible offer’ – are essentials for success in any marketing campaign.

And your copy just has to engage people if you are to have any chance of getting that sale… or whatever action you want them to take.

Avoiding The Bin

You have around 3 or 4 seconds to grab your prospect’s attention and avoid the bin… So just how do people view a Website or Mailing Piece? Well, there are two key elements here…

Firstly, their perception will be coloured by their own circumstances and experience – they will be pre-conditioned before they arrive at your page. So you’ll need to think about your target prospects and how they may perceive the look and content of your page – it’s a case of reality vs. our perceived reality.

And the timing of when your prospect receives your contact may be important to their perception – or even their availability or willingness to look at it.

First Things First

What is the first thing they see….? The headline on your email or web page; or the Envelope? What impact does it have? What frame of mind does it put your prospect in? Does it make them want to open it or read on? You don’t want their first action to be to bin it or click away, do you?

But there are no ready answers to what works and what doesn’t – so you need to find a happy compromise between using formats that you know have been successful (or, failing that, ones you think are good) and being different enough to stand out and shout “open me” or “read me”! And test, test, test!

Great Copy

So what makes great copy? What makes people read on and take the ‘most desired action’?

Well, here’s the little-understood secret of great copywriting… Are you ready?

· The purpose of the Headline is to make the prospect want to read the next paragraph…

· The purpose of each paragraph is to make the prospect want to read the next…

· The purpose of every sub-header is… You guessed it!

· And the purpose of the whole piece is to make your prospect want to take the ‘most desired action’

Cunning, heh? Well no, not really! Just think how you read a sales letter and what makes you want to take the ‘most desired action’. So it’s simple, really, isn’t it?

Priorities

Now, think how you scan a sales letter. Most people read the headline, then flip to the close or order form to see how much it costs, often reading the ‘PS’s next, then the guarantee, and so on. So focus your efforts in that priority.

Headliner

What’s the most memorable headline you’ve ever seen? Did it make you buy? Or was it just memorable? Now here’s another little secret: Memorable Headlines and Headlines which work cannot co-exist 99% of the time! This contradicts conventional wisdom but is a reality of marketing. But if you can achieve both – you’ve just struck gold!

80% of success of the sales page depends on the Headline, so it needs to be catchy and intrigue the reader enough to make them read on. It also needs to capture the flavour of the benefit your product will give them.

Time tested results indicate that enclosing the headline in quotation marks produces a 28% greater response, the use of specific figures has much greater impact and Title Case is most successful format. Best font colours are black, mid-red and blue.

Other ‘checklist’ items for your headline: it must command attention, draw in your target audience, communicate your offer and promise a desired benefit. Effective ‘keywords’ include You, Now, Free, How to, etc. Testimonials make great headlines.

In a nutshell, the headline is the offer in a raw, attention-getting form, so it should contain all 4 ingredients to an extent!

Story Board

We communicate by telling stories – think of your last casual conversation in the pub or at home – it was probably relating a story in some form or other, even if it was just relating what happened to you today.

So use stories. Your body copy needs to build a story to engage your reader and present the truth in a fascinating manner. Provide as much ‘social proof’, endorsements and testimonials as you can to show your product or service works. Avoid entertaining or dullness and don’t use ‘fact-less drivel’. Keep every element relevant – build to the ‘most desired action’ and remove anything unnecessary.

Sub-Headers

As well as making your prospect want to read on, these should allow the ‘skimmers’ to understand the whole of your sales page if they just read the subheaders and also ‘punctuate’ your body copy.

Think of possible objections or second-guessing of headline and neutralize them. The Headline is mainly an attention-getter, so you need to explain a little more.

Bullets

Bullet points should be ‘blind’ – teasing and hinting at the benefits but not should never reveal the content or the secret. In the form of little-known nuggets or unique or privileged information they can give credibility but should be specific and convey urgency in providing a benefit.

Call To Action

This should clearly spell out exactly what you want the reader to do – the ‘most desired action’ – or they’ll do what they always do – nothing! Create a strong, unapologetic close and use scarcity tactics such as ‘time-limited offer’, ‘only 100 available’ (and explain why), etc, to get your reader to take action NOW.

P.S.

The P.S. is the third most read element and can MASSIVELY affect response. So DON’T write it last! It should be a ‘mini-summary’ of the whole offer, re-stating the ‘USP’ and benefits, together with the ‘no-risk guarantee’. But you can also add extra surprises or hidden benefits and emphasize the urgency or ‘limited offer’.

When Is An Order Not and Order?

Never call an order form an order form! Sounds silly, but it has a big psychological effect! Your order device (‘Reservation Certificate’, ‘Priority Booking’ or whatever) should re-state the offer, No-Risk Guarantee and bonuses. It should preferably be on a separate web page (or one-sided sheet if printed) and should CLEARLY state the action you require your prospect to take, including mailing address or whatever.

Including your contact details and a REAL address and phone number increases confidence in you and your offer.

The Lift Letter

A very effective device is to include a ‘lift letter’ from someone the prospect already knows and, preferably, trusts. This should present a dramatic summary of offer and can take the form of a testimonial or actual letter, in a slightly different ‘voice’, and is preferably signed by someone else.

I know of one recent offer that did well when accompanied by a lift letter but bombed when sent to a ‘cold list’. So think of the Lift Letter as a ‘talk-show host’ giving a guest (the main copy) a good build-up. Touch on the offer without giving too much away.

Action Bonus

Bonuses can be used to incentivise speed of response or increase perceived offer value, or ‘Thud Factor’! Attach a specific value to each bonus, so that they carry real weight – some people will buy the product just for the bonuses!

You can also allow purchasers to sell the bonuses too – so each should have a mini-offer all of its own. However, there may be good reasons NOT to dilute your offer with a bunch of bonuses, so think through your prospect’s reactions.

It’s Guaranteed

When framing your Guarantee, think ‘risk reversal’ – take all the risk away and even incentivise them by offering eg “4 times your money back if you don’t get the result” etc. Think like your prospect… They’re looking for the catch in your offer, so defuse it.

The reality is that there are ALWAYS refunds – 10-20% is quite common – but even 40% refunds can be profitable! I’d happily accept 80% return rate if I was getting a 10% response rate! So concentrate on the offer and try to overcome the ‘Fear of regret’ that many purchasers experience once they’ve cooled off a bit.

Go With A Bang!

So, to recap, your sales letter or email needs to include the following elements:

1 – Headline with Unique Positioning Statement

2 – Benefit-Oriented Copy

3 – Testimonials

4 – The Offer, with bonuses

5 – Guarantee

6 – Call to Action

7 – Postscript (PS)

Remember, you need to focus on (and think like) your prospect. So ‘walk a mile in your prospect’s shoes’ – get inside them – where do they live, what do they eat and wear, what do they do in their leisure time and what do they worry about? What makes them tick?

Put 50% or more of your effort into the headline – write 10 or 20 alternatives until you find one that has all the right elements.

Make sure your body copy builds steadily, with suitable sub-headlines, to a resounding ‘call to action’ and that your ‘no-brainer’ offer is supported by an ‘unbeatable’ guarantee and a pile of mouth-watering bonuses!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

Bundling your products can give you a number of benefits:

· avoids the “you’re too expensive” objection

· avoids direct price/value comparisons with your competitors

· can form a ‘no-brainer’ offer

· can support a ‘time-limited’ or ‘last few’ scarcity offer

McDonald’s does this with their Extra Value Meals — sandwich, fries, and drink, for one low price.

Computer companies offer packages regularly. For example: “Buy a computer — get a free keyboard, mouse, and modem, and $1,000.00 worth of software.”

Add some low-cost bonuses and emphasize the terrific value that your unique bundled offer gives the customer to remove the ‘too expensive’ objection!

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

How does Google rank bidders on its Adwords program?

That’s a perennial question that Google never answers directly – and as a result, leads the web advertising industry a merry game ‘catch-if-catch-can’!

It also leads to much misunderstanding by those who can’t afford to spend their days (and money) researching the actual performance of Google Ads… and find their ads being ranked in strange ways – or not shown at all!

So when a senior figure in Google comes out and clarifies the Google Ad Auction process, and how the ‘Quality Score’ of your ad (and other factors) affect both the ranking and cost of your ad (and whether it’s shown at all)… it’s got to be helpful!

And the video below, presented by Hal Varian, Google CHief Economist, is one of the clearest explanations I’ve seen of the importance of managing Adwords Quality Score and the effect on the Ad auction and your Ad placement.

Consulting Google’s Help pages is a bit like consulting the classical Oracle at Delphi – you never get a direct answer! But this is certainly the most easily understood explanation I’ve seen from Google on the auction process and ranking of your Ad.

If you’re not familiar with the basics of  Google Adwords, you can get a description of Quality Score here. But the video is clearer… So maybe Google does actually realise it needs to clarifyhow it’s rnking system works!

Happy Adword-ing
John Thornely

Try using these ‘Bucket-Brigade’ phrases in your copywriting to ‘refresh’ the reader’s attention and link your paragraphs together…

1. A word of caution:

2. Add this to…

3. After all,

4. Again,

5. Also,

6. Although,

7. Am I right about you so far?

8. And best of all…

9. And don’t forget

10. And get this…

11. And guess what?

12. And here’s some great news for you:

13. And in addition to that . . .

14. And just think,

15. And like I said:

16. And look at this:

17. And now you can…

18. And now,

19. And remember…

20. And that doesn’t take into account…

21. And that’s just the beginning…

22. And that’s not all…

23. And that’s why

24. And the result?

25. And this is just the tip of the iceberg.

26. And to prove it, here is…

27. And we don’t stop there

28. And what if I could take…

29. And what’s worse…

30. And what’s more

Look out for more suggestions in future blog posts…

John Thornely
© John Thornely www.johnthornely.com 2008

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com

So, you have your business up and running… You’re ready for business. But, wait.

Where are all the people? You are all ready for them, but they have no idea who you are, let alone what you are offering. What do you do now?

You have to market your business. However, you need to be careful on how you do this. Advertising could be what helps your business soar, or it could be what brings it down. Take the time to research to find the most effective way to advertise your business.

Google Maps is growing more and more popular for businesses of any size. Whether you have a company that only delivers locally or one that delivers around the world, Google Maps can reach anyone on the internet.

People use Google Maps for many reasons. Sometimes they are looking for a place, while many times they are searching for a specific type of place in a specific area.

For example, someone might be moving to a new home, and needs information on daycare centers. If they go into Google Maps, they can type in daycare centers, and all of the daycare centers in that general area will pop up.

Or, if you are a business owner ready to take the advertising step, you can utilize Google Maps to target potential customers in a specific area. Listed below are tips on why and how you can use Google Maps to target potential customers and increase sales.

Tip # 1 – Reach new customers using Google Maps and Google AdWords

Google Maps offers Google AdWords. This service allows your ads to appear next to related map search results. You pick keywords that describe your business. When a person enters in one of your keywords, your ad will appear directly on the map. People will then click on your ad, and will be connected to your business.

This is a great service to those advertisers who want to market their products or services to a very specific location. You may have a service or product that you are only offering delivery to locally because you do not have the resources to deliver all around the world. Therefore, you will only want to target specific areas for advertisement.

Google Maps has made it very easy to customize a target audience. With just a few clicks of the mouse, you can now define your location. All you have to do is click-and-drag the map, and zoom into find your location or target area. Then, enter in a distance of at least 20 miles around your location target. A circle will appear next to the areas you chose. Check to be sure the circle is near the neighborhoods you wish to reach for potential customers.

Advertising your products or services through Google Maps will reach those potential customers at the exact moment they are searching. Millions of people use the internet to find information at their fingertips. Many will be looking for products or services in their general area. Listing your business in Google Maps will generate traffic to your websites, and potentially increase sales significantly.

Tip #2 – Google Maps works for businesses of any size.

Google AdWords is an effective tool and offers excellent marketing opportunities for a business of any size. Through Google AdWords, you are able to control your budget, because you pay only when someone clicks on your advertisement. You do not have a minimum spending requirement, and you can set a daily budget of a few dollars or pounds. This works well for small businesses that only have a certain amount to spend on advertising or larger businesses that are able to spend a little more.

Regardless of whether a business has a lot or a little to spend, the benefits remain the same. You are able to target your advertising campaign to specific locations, demographics and a select market. Google AdWords offers real-time control. You are able to pause, resume, increase, decrease or change any of your advertising specifics, instantly. Your company will begin generating traffic immediately.

Tip #3 – How to Effectively Use Google Maps to increase your sales

The goal you have should be to reach as many people as possible that are searching for your ‘specific’ product or service. It should not be to reach as many visits as possible to your site, but to reach quality targeted clicks.

It is important to advertise cost-effectively. Many companies waste hundreds or thousands of dollars on “unwanted clicks” that do not generate business. You’ll want to target people that are truly looking for your product or service, and not pay for clicks that don’t generate sales.

In order to find these people searching for your specific product or service, you need to create a keyword list that is unique to what you are offering. Using specific keywords, rather than broad or generic keywords, will ensure those people are finding exactly what they are searching for.

This in turn, leads to ‘true’ potential customers, which leads to ‘potential’ sales. And, in the end, leaves your paying for less unwanted clicks.

Determine if your product or service will be local, national or global. Google AdWords allow you to specify the exact areas you would like to target. Analyze your product or service. Determine keywords that are unique to what you offer, and try to be as specific as you can about the description of your product or service.

Tip #4 – Update your listings at any time

Google allows you to update your listings at any time. It is imperative to carefully manage your account in order to reduce expenses for ineffective advertising and gain the maximum benefits Google Maps has to offer. Along with carefully considering your keywords, you should monitor them, too. And, you should continuously manage your cost per click.

Increasingly, Google is presenting maps on its everyday searches, so this can help your business!

So – Check out what Google Maps can do for you!

John Thornely
© John Thornely www.johnthornely.com

To learn more about how YOU can
Profit From The Internet – Fast, visit
www.Internet-Tycoons.com