With annual purchases on the Internet well in excess of $100 Billion, I think it’s pretty obvious that there’s a lot of money to be made online.
There are people out there right now raking in millions from Web businesses and Internet Marketing – which should be a major source of motivation for anyone who wants to be successful with an online business!
However, while it’s nice to dream, in reality, success really only comes with hard work. And you’ll also have to address these 4 crucial success keys…
Goals: The first key for succeeding with any business – Internet or otherwise – is to set goals – both long-term and short-term goals – and then work up a plan to implement them.
Think of your long-term goals in terms of your vision as to what you want out of your business and what it will give you – lifestyle, freedom, whatever. Don’t just say ‘I want to be rich’ – who of us knows what we mean by that? Be specific: how much income a month will give you the lifestyle you want?
Your short term goals or objectives can be cumulative and should all build to you accomplishing your long term goals. If you set your goals and then make sure you work hard to reach those goals then you will be well on your way to being successful.
To make sure you achieve your goals, you need to have a Business Plan that forms an outline of what you’re going to do and how you’re going to do it.
Setting your goals should be a major part of your plan. And your plan will need adjustment from time to time – but I always find that thinking through the business in order to formulate a workable plan is some of the most productive time you can spend on your business!
Belief: Life and business for few of us is a ‘bed of roses’, and you’re going to have to weather the storms that you’ll inevitably face. So you need to ‘keep the faith’ – in yourself and in what you’re doing. You need to have an unshakable belief that you’ll make it and always believe that your plan will produce for you. If you don’t believe in yourself and what you’re doing then without a doubt you’ll fail. No one has ever been successful without believing in themselves. Your belief will help you to work hard, since you know your work will ultimately pay dividends.
Focus. As Humans, we’re pre-programmed to look for the next thing and we love to believe it’s going to be better, even though in reality it rarely is! But that’s how evolution works, after all. Every language I know has a similar phrase to ‘the grass is greener on the other side’. And I’ve seen so many people flit from one idea to another for their business, often abandoning good ideas for awful ones – and I’m the first to raise my own hand and shout ‘guilty’! We all do it, don’t we?
Look – there’s nothing new under the sun! So there’s plenty of experience out there of what works and what doesn’t. Don’t think that your bright idea is going to be any different.
Most successful businesses do the same thing that others are doing but do it better, cheaper or with a different spin on the marketing. And they only succeed by focusing on one thing at a time. Yes, Richard Branson has lots of different businesses in his Virgin empire – but he built them one by one from the ground up, by focusing on one thing at a time!
So it’s absolutely critical that you don’t allow yourself to get distracted by the latest and supposedly greatest ways to make money. Stick with what works and let it work for you. Focus, focus, focus!
And the last key to being successful with Internet Marketing is to always stay the course. Choose how you want to run your business – preferably using a proven method for how you will make your business successful. Then tweak that method as you move forward – but try to stick with the same basic philosophy.
Plan, focus on what you’re trying to achieve, stick to your plan and believe it’s going to work – and you’re 90% of the way there!
And, as Winston Churchill said, NEVER, NEVER, NEVER GIVE UP!
PS: If you want to see belief in action, check out Susan Boyle on Britain’s Got Talent: http://www.youtube.com/watch?v=9lp0IWv8QZY
PPS: Watch out for your free Business Plan Template an upcoming post on Planning Your Way To Business Success!