I came across this useful video on “How to tell a story” by Scott Simon.

While the video is aimed at journalists, it is a very useful reminder of how to tell a story in your copywriting…

It doesn’t matter whether you’re a Hack or Copywriter, we humans love stories and your story needs to grab your readers’ attention!

And if you want your story (or copy) to go viral, as Scott says… “Give your audience something they can pass on” – a catch-phrase or idea.

Happy copywriting

John

If you want to succeed online, you have to have a strategy (or theme, a purpose, or community) for your website, with a central focus on a specific WANT that your prospects have. Then, you find products which follow along the theme.

So, the three keys to creating income from ANY web site and ANY theme, according to Terry Dean, are:

1. Have a lead product that people WANT.

2. Have freebies at your site that follow the theme.

3. Have multiple backend or supporting products for the theme.

You can’t develop a business around a single product. Even if you are promoting a single product upfront, it is not the product that people want.

They want the BENEFITS they receive out of the product.

When designing your site, think about that ever abiding “WANT” or “GOALS” that your prospects have with them continually.

Things such as: more money, weight loss, online success, being sexually attractive, self-defense, etc.

These ultimate benefits are what your prospects are really seeking.

So, don’t base your business just on products.

John Thornely
© John Thornely www.johnthornely.com 2008

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