What Can Google Do For You to Build A Lucrative Business?
How many of us realise just how much power we have at our fingertips with the Web and just how much of that power is brought to us by Google?
But just what can Google do for you? Or, in reality, is it a more question of what can’t Google for you?
Well, the answer is that Google can boost your business and make you rich beyond your wildest dreams! But, as ever, there are only 24 hours in a day, and you’ll want to see success pretty quickly if you’re not to get disillusioned, won’t you?
So let’s have a quick look at some of the Google services that we’ll be looking at in future issues…
What Sort Of Money Can You Make Using Google?
But first things first! Before we go much further, you’ll want to know how much you can make using Google!
Well, that’s going to vary on your appetite, your market place and the products that you’re going to offer. Some people will be happy making a couple of hundred bucks a month, while well-run sites in busy market sectors can make well over $1,000,000 a month, just on one site.
When you are looking at market places that have 15,000 or 20,000 searches monthly and you’re in the top areas in Google, there is no reason you cannot make $1,000 to $10,000 a week or more!
What Google Tools Are Most Lucrative?
OK, so Google is not only the largest search engine but it provides search and on-page advertising, office applications (word processing, spreadsheets, presentations, etc), maps, images, email, blogs, video, feeds, groups, forums, news, product search, shopping, payment, etc, etc. Google offers such a huge range of services that it would take a 20-volume encyclopaedia to explain them all - and I doubt if any single person in the Google empire knows all the answers!
But which of these will make you money? The answer is that you can make money out of virtually every aspect of Google’s services, although it depends on your interests and level of expertise .
Making Sense Of Adwords and Adsense
So let’s start by focusing on the linked services of Google Adwords and Google Adsense – these are the two principle tools that it’s simplest for most of us to start with.
Adwords and Adsense are part of the huge industry of Paid Search – usually known as ‘Pay Per Click’ (PPC).
AdWords is Google’s flagship advertising product, and main source of revenue. AdWords offers PPC advertising, and site-targeted advertising for both text and banner ads and, more recently, image Ads (‘Widgets’) and video Ads. The AdWords program permits local, national, and international targeting.
Adwords text advertisements are short, consisting of one title line and two content text lines and a website link. Image ads can be in several different sizes and videos are generally in the YouTube format (www.YouTube.com – Google bought YouTube in late 2006).
Adwords ads are shown either when someone searches for a trigger keyword on Google’s search engine on www.google.com (a ‘search’ ad) or can be displayed as an Adsense ad on a site published by someone unrelated to Google that has related context (a ‘contextual’ ad).
And the really easy thing about Adwords and Adsense is that you can set up your accounts for both in just a few minutes and absolutely FREE – and you can learn how to use them very cheaply!
But, used to good effect, they can be very lucrative.
How Do I Get Started?
It couldn’t be simpler, really! You don’t even need a website or a product to get started making money with Adwords!
You can set up an Adwords campaign and send traffic to an Affiliate site or a merchant site such as Amazon.com (although Google may not allow Ads from multiple affiliates pointing at the same website).
And, if you’ve not done this before, you’d be surprised at just how easy all this is! Please do me a favour – go and try it out!
John Thornely
© John Thornely www.johnthornely.com 2008
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